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Planning a photo or video production abroad?

World-class ethical storytelling, made easy.

Fairpicture enables communications teams to commission ethical photo and film with a single, trusted partner. Local creators in 90+ countries,
200+ creators, and a tailored proposal in 48 hours.

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Power to Portrait – A Creator’s Journey. Behind the scenes with Kenyan creator Mutunga Al-Amin.

TRUSTED BY MISSION-DRIVEN ORGANISATIONS

World Food ProgrammeUNDPCaritas InternationalisDisasters Emergency CommitteeCARECordaidSWISSAID

Tell any story, with one ethical partner.

We deliver the story you need - dignified, authentic, and free of stereotypes. Made locally with an ethical workflow: informed consent for every person, context respected, and clean, complete metadata on every asset. Faster turnarounds, fewer changes, better outcomes.
Emergency responsePhoto: Hasan Belal / DEC / Fairpicture
Fundraising and appealsPhoto: Mutunga Al-Amin / Caritas Austria / Fairpicture
Annual reports and websitesPhoto: Mutunga Al-Amin / IEC / Fairpicture
Mini-documentariesCredit: Volcafe / Fairpicture
Impact case studies
Web seriesPhoto: Katya Moskalyuk / DEC / Fairpicture
Brand and rebrand librariesPhoto: Angela Ponce / Alce Nero / Fairtrade / Fairpicture
Corporate sustainability filmsCredit: Volcafe / Fairpicture
Multi-country packagesPhoto: Justin Makangara / Action de Carême / Fairpicture
Send us your brief for a tailored proposal →
Seeing is no longer believing. Our stance on AI-generated images →

For the first time in history, seeing is no longer believing. AI can generate a face that never existed, and fabricate a moment that never happened. Meanwhile, real people in pictures still trust the creator with their story, often without knowing where it will travel, what they are consenting to, and who will use it.

That’s why we are on a mission to help brands use trusted, ethical storytelling as a standard formula for their productions. Fairpicture is the only all-in-one solution for communications leaders who want to tell authentic and ethical stories in line with their brand mission.

With an extensive network of creators, we can connect organisations and local creators worldwide within 48 hours of receiving a project brief. Fairpicture manages the production and digital consent workflow end-to-end.

All creators in our network follow strict ethical guidelines, and use our FairConsent app (co-created with Oxfam) to collect informed consent of the people represented in visual materials.

Real people, real places, credited creators. Fairpicture does not produce or place AI-generated images of people in need.

Your local
production crew.

200+

local photographers and videographers

90+

countries covered by the network

400+

productions delivered

48h

from brief to tailored proposal

A schoolgirl and a woman electrician in a blue helmet fitting a light switch together at a Kenyan primary school
Photo: Mutunga Al-Amin / IEC / Fairpicture

IEC · Kenya

The assignment: Document how reliable, clean energy is changing community life around the IEC Global Impact Fund’s solar project at seven primary schools and two health dispensaries.

What we delivered: A photo series and documentary videos, produced in five days across three counties by Kenyan creator Mutunga Al-Amin and his team.

View the production →

Tell your story where it happens.

Whether you work in a megacity or a remote village, a local creator is already close by.

World map with the countries where Fairpicture works highlighted in dark green

Join the humanitarian and development organisations that have commissioned 400+ productions with Fairpicture.

World Food ProgrammeUNDPCaritas InternationalisDisasters Emergency CommitteeCARECordaidSWISSAID

Tell us about your next production.

Tell us about your projects (even rough ideas) and within 48 hours we will send you a proposal with suggested local creators, their portfolios, and a transparent budget.

Rather send us an email? Feel free to send your inquiry to our Head of Marketing:

Tom Ouderkerk
tom@fairpicture.org

Google Drive, Dropbox or WeTransfer. Or reply to our confirmation email with the file.

We use your details only to reply to your request.

What an ethical image looks like

Five principles guide every assignment. The standard is authentic interaction over performance: people working, learning, deciding and engaging in their own environment.

“If I were the subject of this picture, would I want to see it published?”

The question every creator asks before an image leaves the camera.

A direct gaze, on her own terms

Dignified representation

People in active, capable roles, in their own environment.

The work and the place in one frame

Contextualised storytelling

Place, tools and community in the frame.

Eye-level, framed through their own work

Nuanced perspectives

The frame nobody expects, left unstaged.

Local staff lead the scene

Partner-centric framing

Local partners leading the scene.

A portrait made inside their conversation

Children and groups

Individuals inside a real activity, in natural light.

Read the full guidelines, with examples
A

Dignified representation

People in active, capable roles, shown through their expertise, leadership and decisions, in their own environment.

We aim for

  • + Agency, expertise, presence
  • + Doing something, not posing
  • + At home, in their own environment

We leave behind

  • – Posing that removes agency
  • – Product held up, nothing happening
  • – Only poverty: the lens, not the person
At home, in their own environment
At home, in their own environment
A direct gaze, on her own terms
A direct gaze, on her own terms
The detail of the work carries the story
The detail of the work carries the storyCredit: Volcafe / Fairpicture
Doing something, not posing
Doing something, not posingPhoto: Mutunga Al-Amin / IEC / Fairpicture
B

Contextualised storytelling

Wide and medium shots that include the environment, the tools of the trade or the community, so viewers understand why the action is happening and where.

We aim for

  • + Place, tools, community
  • + The work and the place in one frame

We leave behind

  • – Context stripped away
  • – A blank wall, no sense of place
  • – A scene with no story
The work and the place in one frame
The work and the place in one frame
Room to read the setting
Room to read the setting
Tools of the trade included
Tools of the trade includedPhoto: Saobora Narin / Digger Foundation / Fairpicture
The interior tells you where we are
The interior tells you where we are
C

Nuanced perspectives

The frame nobody expects: eye-level interaction, the detail of a craft, movement, humour, a moment that was not arranged for the camera.

We aim for

  • + Movement, character, the unexpected angle
  • + Everyday life, left unstaged

We leave behind

  • – The standard NGO template
  • – The plaque handover
  • – Everyone lined up for the lens
An unexpected angle, real movement
An unexpected angle, real movementPhoto: Katya Moskalyuk / DEC / Fairpicture
Eye-level, framed through their own work
Eye-level, framed through their own workCredit: Volcafe / Fairpicture
Humour and character, on their terms
Humour and character, on their terms
Everyday life, left unstaged
Everyday life, left unstaged
D

Partner-centric framing

Local actors are the protagonists. Their work and expertise drive the narrative, and no visitor is needed in the frame to explain it.

We aim for

  • + Local expertise leading the frame
  • + Local staff leading the scene

We leave behind

  • – The visitor as the subject
  • – The handover as the story
  • – The community as backdrop
Local staff lead the scene
Local staff lead the scenePhoto: Mutunga Al-Amin / IEC / Fairpicture
Skill and care, close up
Skill and care, close up
A community space on its own terms
A community space on its own terms
Local partners running the programme
Local partners running the programme
E

Children and groups

Children as individuals, or as a group held by a shared activity. Always clothed, never in a submissive or suggestive pose.

We aim for

  • + Individuals inside a real activity
  • + Natural light
  • + Identity protected by the framing, where required

We leave behind

  • – Posed rows of anonymous faces
  • – Thank-you cards, passive recipients
  • – A school sign that undoes anonymity
Individuals inside a real activity
Individuals inside a real activity
A group held together by a shared task
A group held together by a shared task
A portrait made inside their conversation
A portrait made inside their conversation
Identity protected by the framing, where required
Identity protected by the framing, where required

Every image is made with the consent of the people in it, carries contextualised metadata, and is licensed only for the use they agreed to.